Audience Analysis Essay

â€Å"Audience analysis gives you the tools you need to shape your product and your message† (Locker & Kienzler, 2008, p. 41). When presenting the company’s quarterly sales information it is important to evaluate the audience so that you can tailor the message to their needs. Considering the characteristics of the audience; the more you know about the audience, the more you can focus your presentation on what they need to know. You will also need to determine which communication channel is the most effective to present this information. It is almost important to understand the diversity of the audience so that you aren’t focusing on one group of people. If you spend the time analyzing your audience you can ensure that your sales presentation is effective. The more you know and understand your audience the better your message will be; you can start by identifying the characteristics of your audience. According to Locker and Kienzler (2008), the demographic characteristics such as age, sex, race, religion, education level, and income may be relevant when analyzing the audience. Because the sales presentation is for the stakeholders of the company, particularly managers, sales, and the customers, the demographics of the audience may be irrelevant for this case. When analyzing the stakeholders for this presentation, it is important to evaluate what they have in common and what is important to them. For example, stakeholders have a stake in the company so they want to see the company succeed; the sales data should be detailed enough to see the true performance of the company. Performing an audience analysis can be simplified by focusing on who they are, what their needs and expectations are, and how they will use the information. Managers need the sales information to gauge the performance of the company and to help make decisions on the day-to-day operations. The sales staff can use the information to see if they are meeting their sales goals and customers want to know that their suppliers are operating consistently and solid. Knowing the specifics needs you audience needs will help you when you are organizing your information for the presentation. Effective communication is based on selecting the appropriate communication channel to convey your message. Communication channels are the methods that are used to send a message to the audience. These methods can vary in efficiency and speed to the number of people who are reached (Locker & Kienzler, 2008). These messages can be sent through brochures, letters, e-mail messages, telephone conversations, video conferencing, and face-to-face meetings (Communication Channels, 2011). You are currently planning your sales presentation for a face-to-face meeting with the stakeholders. By meeting face-to-face you can combine some of the communication channels for a more effective message. The written part of the message includes presenting the sales information in a PowerPoint that allows you to include detailed information incorporating graphs and charts. You can communicate the information orally providing a narrative that supports your PowerPoint slides. This can be a very effective method of highlighting specific points of the presentation to what the audience needs to capture. Other methods that can be used effectively in this scenario are a video conference or a conference call combined with Net meeting in order for everyone to access the PowerPoint during the meeting. Emailing this type of information is fast and efficient, but it would be ineffective. There is too much information that could get overlooked and misinterpreted regardless of how much effort you put into the audience analysis. Email channels are more appropriate for routine communication such as day-to-day activities. Selecting the proper channel can contribute to the success of the message. When preparing your presentation it is important to take into consideration the diversity of the audience. Living in a multicultural society it is important to recognize and be sensitive toward the different cultures and ethnicities of people. In addition you should understand the organizational culture. Organizational culture is a set of values and attitudes that can change from company to company. It can be an important part of delivering a successful sales presentation by understanding the culture of the company. In the sales meeting with the stakeholders you have a diverse audience of internal company managers and sales staff and you have external customers. You need to take this into consideration when determining the level of detail that you want to share in the meeting. With the presence of outside people, you may want to be cautious of how much sales information you present in the meeting. Too much information could be damaging; you don’t want your customer to have more information than necessary to get the message across. Analyzing your audience will prepare you for the diversity of your audience. In order to communicate effectively with your audience, you need to understand who they are, what groups they belong to, and what values they hold† (Locker & Kienzler, 2008, p. 41). One way to ensure that you deliver an effective message is to start by performing a thorough audience analysis. Organize the information that you are including the key points that you want to get across. Creating visual aids like graphs and charts that support your ideas can help to keep the attention of your audience. It is also helpful to know your material and have good speaking skills so that you can relay the information without interruption. When meetings run long you can start to lose the attention of your audience; keep the presentation to a time length appropriate to get the message across. Create an interactive meeting and ask questions; this way you will know immediately if the audience is clearly receiving the information that you are presenting. Presenting quarterly sales information requires a little bit more than throwing numbers on a slide and showing them to the managers, sales, and customers present in the meeting. To ensure that you are delivering an effective message put in the extra time to do the research. Evaluate the audience so that you can focus the presentation on what type of data and information that each group of stakeholders need. Prior to scheduling the face-to-face meeting; consider different communication channels to present the sales data, this will help to determine which method is the most effective. Include enough information to ensure that you deliver an effective message that benefits your audience. â€Å"Audience analysis is the first step in any communication process: it gives you the tools you need to shape your product and your message† (Locker & Kienzler, 2008, p. 41).

Business Law Essay Example | Topics and Well Written Essays - 250 words - 36

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Essay on International Business Case Study Example | Topics and Well Written Essays - 2000 words

Essay on International Business - Case Study Example For example. Toyota produces Camry in Kentucky; While Dell produces and sells Pc's in China. Free Trade areas - agreements that reduce tariffs and barriers among trading partners further encourage international trade. NAFTA (the North American Free Trade Area) and the EU (European Union) are examples. Doing Business internationally today is big business. For example the total value of US imports rose from $799 million in 1994 to $135 billion in 2003; Exports rose from $72 billion to $88 billion in the same period. More globalization means more Competition and more competition means more pressure to be 'World Class'. That is to lower costs and to make employees more productive .As one expert puts it ' the bottom line is that the growing integration of the world economy into a single , huge market place is increasing the intensity of competition in a wide range of manufacturing and service industries'.(Dessler:2005) Dixon Ticonderoga is a victim of Globalisation. Dixon has owned one of the oldest public companies of pencil manufacturing in the U.S. His company has enjoyed a long period of success. That halted in the 1970's. That only because China had started dumping their pencils in the U.S market at cheaper rates. And it was only after some time that the duties were imposed on the imports which raised the prices. This helped Dixon's company to make profits ag... And it was only after some time that the duties were imposed on the imports which raised the prices. This helped Dixon's company to make profits again, but then the Chinese kept making better cheaper pencils and as a result after a few years, the imports returned to the high level they were at, before the imposition of duties. Dixon in the meantime was trying rigorously to meet this foreign competition on price. He tried and experimented on making cheaper pencils by using recycled paper. He had to dump the idea as they were getting stuck in the sharpener. He then also decided to use the Canadian Insencedar wood for his premium brand. Later, he started purchasing lower priced Indonesian wood. Dixon started to purchase erasers from a Korean supplier, in an effort to further reduce costs. But the company was still loosing money. And all his efforts were in vain. Theory Application: 'Globalization creates anxieties, largely because of what trade theory and international Economics say about its likely impacts on the geographical distribution of economic activities. Classical Ricardian trade theory, if applied directly to a world of decreasing trade barriers and transportation/transactions costs, suggests that comparative advantage effects will be freed up to play themselves out on a wider spatial scale, leading to rearrangement of activities on the landscape. The economies of places will generally become more specialized, clearer expressions of their globally-redefined comparative advantages '(Ricardo, 1963; Balassa, 1963). International Business Theories: International business also plays a vital role. Some of the International Business theories are: Theory of Comparative Advantage - Specialization: Specialization of products and

Long-term Condition Dementia Essay Example | Topics and Well Written Essays - 4750 words

Long-term Condition Dementia - Essay Example the paper will then attempt to give suggestions and propose a way that is to be employed for her care, also discussing how similar cases are to be handled. To begin with, the scenario of the patient is elaborated along with a brief overview of her condition. Sara had been a teacher for the most part of her life. Having invested around 25 years of her life in this profession, she had established herself well in the field and had eventually been promoted to the position of the Vice Principle in a school. She has lived with her husband, and has two married daughters. Despite being quite capable in her line of work, Sara, now 64 years of age, had to take an early retirement because of her declining health. Sara had started suffering from memory loss some ten years back but initially it was merely thought of as a reaction to her early retirement in terms of de-motivation. She had been living with one of her daughters up till recently but had to be admitted to the hospital when her condi tion started taking a serious turn towards dementia. Dementia is the condition that is particularly difficult to deal with as it affects all spheres of a patient’s life. It is however, particularly difficult for patients, such as Sara, who are at the initial stages of dementia and are aware of their declining health and deteriorating functionality. The patient with this disease was particularly chosen by the writer because of the critical role that her profession plays in the everyday routine of the patients’ life. It is not an illness that can be checked and treated only once in a while but is in fact a sickness that requires constant monitoring on part of the caregivers for the patients. These patients not only require assistance in getting through the day but are also in great need... The intention of this study is dementia as the condition that is particularly difficult to deal with as it affects all spheres of a patient’s life. It is however, particularly difficult for patients, such as Sara, who are at the initial stages of dementia and are aware of their declining health and deteriorating functionality. The patient with this disease was particularly chosen by the writer because of the critical role that her profession plays in the everyday routine of the patients’ life. It is not an illness that can be checked and treated only once in a while but is in fact a sickness that requires constant monitoring on part of the caregivers for the patients. These patients not only require assistance in getting through the day but are also in great need of moral support to ease all the confusion and the eventual aggression that comes with this disease. Sara had been admitted on ward under the care of doctors because she had not been normal for some time. She s eemed confused most of the times and didn’t know where she was and why she was there. Though she did remember and recognized her immediate family and friends and also remembered the events taken place years ago, but she would often forget what she was doing at a particular time in the immediate setting. Sometimes she would find it difficult to retain something that happened minutes earlier. There were times when she would become disoriented to time and place and would wander off around the hospital.

Protestant Reformation Essay Example | Topics and Well Written Essays - 1000 words

Protestant Reformation - Essay Example He was against corruption that prevailed in the Roman Catholic Church. John Calvin, a reformist of French origin was the father of Calvinism, a religion whose English believers were known as puritans. He was famous for his uncompromising theological and moral position and for instilling harsh teachings. He also placed a lot of emphasis on the freedom of the church and encouraged it to arrange its internal affairs by means of its own consistory. Hulrich Zwingli was another reformer. Most of the beliefs that he supported were Martin Luther’s. Like Luther, he was against how the church defined sacrament (Eucharist), celibacy, prayers to saints, confession and use of relics. He also emphasized on the existence of communion and baptism as the only two sacraments. Despite being more radical than Luther and more political than Calvin Zwingli’s vision and movement never developed into a church. The protestant reformation is also known as the reformation era. It refers to a great religious reform that took place in Europe during the 1500s (Grcic, 2009). According to Grcic, it â€Å"was a revolt against the authority of the Catholic Church and that destroyed the religious unity of Europe† (2009, p. 109). Different aspects of life, such as economics, government and homes were affected by reformation. In regard to the impact of the period on an international level, it changed religion, the church and the world as a whole. The protestant reformation developed from the values and ideas of the renaissance. During the reformation, reformers such as Martin Luther, John Calvin and Huldrich Zwingli among others accused the Catholic Church clergy of being corrupt and abusing the power bestowed on them (Grcic, 2009). They urged that Christianity ought to be more pure. As a result of the step taken by the reformers, the Catholic Church was very grieved

Poverty has been a big economic problem in the world Term Paper

Poverty has been a big economic problem in the world - Term Paper Example Taking for instance, lack of income is brought out as poverty, but it is unreliable to measure. It may also be related to consumption. Poverty is mostly what is seen to be and what has been measured. The comparisons of these provide a scope that has an endless debate. Another angle can be taken as material lack or want. In this, it tries to refer to little wealth or lack of some of assets like shelter, clothing, TV’s and radios. The other definition refers to the deprivation in capability, so much focusing in what one can and what one cannot do or cannot be. This goes beyond the lack of want to further include the physical capabilities or even the self respect from the society. [Squire, L, 1993] In this era, where there is a global meltdown, the evil, which is breeding in most of nations, has increased poverty levels among people. The world is now faced with a condition where the rich are getting richer while the poor are continuously getting poorer. The global cause of povert y is less talked about and, therefore, very little has been done as a direct strategy in alleviating this poverty directly. There are interconnections, which are assured by the globalizations as well as the rules. Also, practices and the judgments that apply internationally count in these interconnections. These are mostly from the leaders of the affluent countries or the major global actors like the international organizations, corporations and the powerful people. With such manipulation from the global leaders, the governments of those who are underprivileged and the people who are in them are so much helpless in alleviating the poverty that affects them. It is in this that one sees many of the people struggling for survival while the few continue enjoying the riches at the expense of many. The statistics on poverty show that even in nations like the US, which are developed, 15 to 25 percent constitutes of poor people. They are not able to provide for basic needs like food, shelte r and these have high populations. Where there are many adults and children as well. Most of the population lives below a dollar a day. 2. Discuss the major impact to society of the problem The society has been affected by poverty in a very great way. Poverty as seen has deeper roots that if not uprooted properly, will lead to a cycle of poverty better known as the vicious poverty cycle. It is a process of activities that are in a cause and effect state. The sociological readings have revealed that poverty is transferred from one generation to another, from family values, from these routines and standards of living, which leave little room for development and which are beyond anyone’s day to day operations. The situation of a family inclined towards a moment to moment viewpoint. The main concern, which is to provide for food and shelter, has been the major concern. Being able to provide a better habitat for the children to live in, being self sufficient and having futuristic plans are very vital. The effect as of poverty has been seen to have the same effects as the consequences of not gratifying the needs of the individuals. It has been noted that the poor are mostly emaciated and unwell. They mostly live in under standard conditions. Poverty leads to drug abuse and addictions that affect the health of the people involved. The poor are not able to afford the drugs that are needed to cure the diseases that are affecting them. [IMF, 2001] They end up using those that have been left out.

Discuss the definition of terrorism and the two major types of Essay

Discuss the definition of terrorism and the two major types of terrorism outlined in our textbook - Essay Example According to Schmalleger, terrorism can be mainly divided into two types, namely domestic terrorism and international terrorism (Schmalleger). According to the Unites States Department of Justice domestic terrorism is â€Å"The unlawful use of force or violence, committed by a group(s) of two or more individuals, against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in furtherance of political or social objectives.† (Presley). Terrorism which is practiced in one’s own country against own people is known as domestic terrorism (Domestic Terrorism). This type of terrorism takes place through groups or individuals operating entirely within the U.S. aiming to influence the U.S. government or population to affect political or social amendment by conducting criminal action (Maehr). The activities of international terrorists on the other hand cross national boundaries. The distinction between domestic and internationa l terrorism does not refer to where the terrorist act takes place (Emergency Training: Terrorism). Instead, it refers to the origin of the individuals or groups responsible for it (Emergency Training: Terrorism). On April 30, 2001, the US State Department agreed that the distinction between domestic and international terrorism was getting blurred (Raman). It goes without saying that there is hardly any terrorist organization in today’s world which does not have international networking (Raman). â€Å"Sometimes the networking is with the diasporas; sometimes with like-minded terrorist groups or non-State actors or mercenaries in other countries; sometimes with State actors, who want to use them to achieve their own strategic objectives (Raman). Domestic terrorism is considered as a crime which should be treated as a criminal matter whereas international terrorism is both a crime and a matter